The art of being seen: Reflectivity crafted.
Creative direction and product reflective solutions for LuluLemon Run. A bespoke visual language and direction, researched and developed into a holistic concept. This human approach delivered new ways to explore and solve how being seen can be expressed.
We worked with the internal product design and development teams to engineer the products and apparel reflective application, for the brands mainline women’s and mens performance collections.
Concept Development
Creative Direction
Visual Identity
Graphic Design
Technical Schematics
Our approach combined researching human anatomy, body movement, balance and training rhythms. Graphic design system inspired by flow and feel, with an engineered application connected to cut lines and pattern shapes.
We worked with the product fit and garment patterns to drive application and composition. This connection in product feature and aesthetic captured a new perspective of how to solve functional reflectivity in motion.
Design development: Approaching graphic solutions with art and science at the forefront of the process.
