Shaping creative opportunities
that deliver soulful visual impact.
—
Everykin partners with founders and specialist brands at the intersection of premium sport and fashion.
Lulu RUN Apparel Graphic Identity
(Img C/O WWD)
Our Approach.
P1.
Vision & Soul.
The KINship code:
Define and map
brand energy
and aspirations.
Discovery Meetings
Onboarding Questionnaire
Market Landscape
Brand Manifesto: Purpose, Values, Tone, Positioning Statement
Creative Roadmap
P2.
Identity.
Design DNA:
Shaping the creative language, by soulful connected solutions.
Creative Direction
Campaign Creative
Visual Identity Proposals
Identity Development
Concept Ideation
Design: Logo, Icons, Word-mark, Typography, Image, Pattern.
Branding
Colour
Art Direction
Image Treatment
Utility & IRL Mockups
P3.
Hand over.
Go:
Your creative IP, ready to live and make impact.
Brand Suite Presentation
Style Guide
Launch Toolkit: Social media, Founder Pitch and Company Deck Templates
Brand Walk Through Guidance
Technical Schematics
CMS Source
“You're not just selling a product; you're launching a highly considered aesthetic”
About Everykin Studio
Everykin is a small and nimble business run by Rex Morgan, out of Portland OR,USA.
“Everyone is part of the process” – the core idea fueling Everykin studio.
Our process guides specialist brand founders from initial concept to confident launch, spending time to clarify what is important and authentic in research and first hand discovery, ensuring every decision is rooted in a clear, soulful strategy.
Our purpose as a brand focused studio is to transform vision and ideas into unique design impact.
Our approach aims to find a fresh statement:
Drive a fluid research process, deep dive into the conversation, absorb and document insights into first-hand discovery action points.
This simple yet honest approach means we can have a constant connection to the subject matter and guide our clients with confidence.
As a design led studio, we go out into the field and find new inspiration and learnings. We do this by our network and cultural connections, attending conferences and trade shows, where we keep connected to industry evolution and market trends.
We have a deep appreciation for design history, contemporary art, graphic systems and music branding, all providing vantage points for creative energy.
Our process guides specialist brand founders from initial concept to confident launch, ensuring every decision is rooted in a clear, soulful strategy.
