Lululemon RUN SS21 Apparel Graphic Design
Conceptualize and design a new graphic reflective language for both men’s and women’s RUN apparel and orbiting products.
Design direction elevating the functional senses, and defining new beliefs of what the body as a canvas can be.
The graphic design system was inspired by flow and feel, elements engineered within the product language for the LuLu guest.
Approaching graphic solutions with art and science at the forefront of the research process, driving a language inspired by both product needs, and aesthetics.
