Process
Our process is fueled by a blend of global awareness, connectivity to contemporary culture, and an evolving taste level.
Everykin operates with a seasoned discipline and a deep understanding of strategic and technical needs—a commitment to both the client and the craft. This allows us to solve fresh creative and complex business objectives that are full of life.
Our human-centric approach uncovers the nuanced details that inspire and transform conceptual ideas into rigorous, market-ready design deliverables.
Steps:
P1– Discovery
P2– Vision
P3– Design
P4– Roll Out
1
Discovery
Define soul: Build clear and inspiring strategy.
Outline objectives and goals.
Discovery Meetings
Questionnaires
Market Landscape Analysis
Brand Position: Mission Statement, Purpose, Values.
Good for existing labels, established brands, and early start founders.
2
Vision
Bridge the gap: Thoughtful direction, mood and vision.
Creative Direction
Creative Roadmap
Visual Mood-boards
Campaign Concept
Copy & Messaging
Discovering a curated narrative, aesthetic and language.
3
Design
Evolve design: Creative IP takes shape, opportunities meet outcome.
Concept Development
Visual Identity
Art Direction & Image
Brand Design
Logo design
Word-mark
Typography
Graphics and pattern
Print Design
Branding
Colour
Utility & IRL Mockup
Design language, creative IP, shaping a solid and authentic story into tangible possibilities.
4
Roll Out
Brand Suite Presentation
Image Treatments
Style Guide
Brand Walk Through Guidance
Tech-packs / Schematics
CMS Source
Pitch and Company Deck Templates
GTM: Launch your point of view.
A comprehensive suite, including assets, guidance and kits that are built to let you go to market.
