Process
Fueled by a blend of global awareness, connectivity to contemporary culture, and an evolving taste level, we bridge the gap between marketplace business and creativity.
Steps:
P1– Discovery
P2– Vision
P3– Design
P4– Roll Out
1
Discovery
Define soul: Build clear and inspiring strategy.
Outline objectives and goals.
Discovery Meetings
Questionnaires
Market Landscape Analysis
Brand Position: Mission Statement, Purpose, Values.
Good for existing labels, established brands, and early start founders.
2
Vision
Bridge the gap: Thoughtful direction, mood and vision.
Creative Direction
Creative Roadmap
Visual Mood-boards
Campaign Concept
Copy & Messaging
Discovering a curated narrative, aesthetic and language.
3
Design
Evolve design: Creative IP takes shape, opportunities meet outcome.
Concept Development
Visual Identity
Art Direction & Image
Brand Design
Logo design
Word-mark
Typography
Graphics and pattern
Print Design
Branding
Colour
Utility & IRL Mockup
Design language, creative IP, shaping a solid and authentic story into tangible possibilities.
4
Roll Out
Brand Suite Presentation
Image Treatments
Style Guide
Brand Walk Through Guidance
Tech-packs / Schematics
CMS Source
Pitch and Company Deck Templates
GTM: Launch your point of view.
A comprehensive suite, including assets, guidance and kits that are built to let you go to market.
