From athlete collaboration to audience growth. An athlete focused story told through a unique brand and apparel campaign. Everykin produced a personal creative direction, guided the design process, held interviews and ultimately created a unique event apparel kit for Red Bull Rampage.

“The Night of the Gila monster” – the design and story supported Endura’s apparel refresh, across eCom merchandise, socials and OOH marketing. The apparel and design helped positioning the brand as an authentic disruptor in the progressive mountain biking community, with sell through and increased audience reach.

Athlete Collaboration
Creative Direction
Visual Identity
Graphic & Illustration
Branding
Event Merchandise
Sponsorship collaboration

Visual energy: A hyper local inspired story, conversational print, hidden visual cookies, hand-made custom typography.

Inspired by Utah desert life, style, and riding, we curated a direction that is personal and progressive, as well as elevating Enduras product offering.

A two-layered graphic engineered print, exploring movement in scale and colour.

Graphic cookies,
personal graphic sentiments.

Campaign Creative direction informed the life of Reed Boggs, his connection to Utah and his story as an athlete, the connection to the desert was coined “Night of the Gila”. Videography: Wiley Kaupas