Reed Boggs X Endura, for Red Bull Rampage 2023.
Creative direction and design: “The Night of the Gila monster”.
Inspired by Utah desert life, style, and riding, we curated a direction that is personal and progressive, as well as elevating Enduras product offering.
Moodboards: Fashion, streetwear-inspired, conversational prints, hidden visual cookies, and hand-made custom typography, all capturing the energy of the collection.
A two-layered graphic engineered print, playing with scale and colour, means each angle of the kit has a unique composition.
Graphic cookies with that DIY hand-made aesthetic.
Personal graphic sentiments from our interviews with Reed.
Campaign > Creative direction informed the “Night of the Gila” movie. Videography: Wiley Kaupas
