Everykin is a creative studio focusing on design, identity, and direction, working across a variety of projects for brands and individuals.

Reed Boggs X Endura, for Red Bull Rampage 2023.

Creative direction and design: “The Night of the Gila monster”.

Creativity on & off the pedals > Inspired by Utah desert life, style, and riding, we curated a direction that is personal and progressive to Reed as well as elevating Enduras product offering.

Moodboards: Fashion, streetwear-inspired, conversational prints, hidden visual cookies, and hand-made custom typography, all capturing the energy of the collection.

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A two-layered graphic engineered print, playing with scale and colour, means each angle of the kit has a unique composition.

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Graphic cookies with that DIY hand-made aesthetic.

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Personal graphic sentiments from our interviews with Reed.

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Winners of the Rampage “Best Dig Crew”

Watch the POV Rider Footage here>

Campaign > Creative direction informed the “Night of the Gila” movie, produced for the lead-up to Red Bull Rampage. Videography: Wiley Kaupas

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Socials >

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Replica Jersey >

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Credit:

Brand: Endura

Athlete: Reed Boggs

Event: Red Bull Rampage, 2023

Creative Direction and Design: Rex Morgan

Brand Management: Noah Ellison-Bernard

Product Management: Joanna Tomasino

Marketing: Kyle Karpowitz

Product Development: Zoe Green, Alan Blue

Sales: Tim Hayes

Athlete Management: Lucy Hatton

Photography: Trevor Lyden , Chris Wellhausen

Videography: Wiley K

LuLuLemon RUN - Product Graphics

Midnight Rodeo X Machus