From athlete collaboration to audience growth and trend driven bike apparel brand.
An athlete focused narrative, custom creative direction and rider apparel kit.
“The Night of the Gila monster” – the design and story supported Endura’s apparel refresh, across eCom merchandise, socials and OOH marketing. The apparel and design helped positioning the brand as an authentic disruptor in the progressive mountain biking community, with sell through and increased audience reach.
Red Bull Rampage 2023: Creative direction and apparel design.
Athlete Collaboration
Creative Direction
Visual Identity
Graphic & Illustration
Branding
Merchandise
Sponsorship collaboration
Fashion and hyper streetwear-inspired, conversational prints, hidden visual cookies, and hand-made custom typography, all capturing the energy of the collection.
Inspired by Utah desert life, style, and riding, we curated a direction that is personal and progressive, as well as elevating Enduras product offering.
A two-layered graphic engineered print, exploring movement in scale and colour.
Graphic cookies with that DIY hand-made aesthetic.
Personal graphic sentiments from our interviews with Reed.
Campaign Creative direction informed the life of Reed Boggs, his connection to Utah and his story as an athlete, the connection to the desert was coined “Night of the Gila”. Videography: Wiley Kaupas
Brand: Endura
Athlete: Reed Boggs
Event: Red Bull Rampage, 2023
Creative Direction and Design: Rex Morgan
Brand Management: Noah Ellison-Bernard
Product Management: Joanna Tomasino
Marketing: Kyle Karpowitz
Product Development: Zoe Green, Alan Blue
Sales: Tim Hayes
Athlete Management: Lucy Hatton
Photography: Trevor Lyden , Chris Wellhausen
Videography: Wiley K
