A first time collaboration between the pioneering US snow brand “SnoGo” and Everykin – through the catalyst of Utah local rider Reed Boggs. This initiative helped SnoGo to establish their brand as a progressive company for a creative explorer mindset.
Evolving a story of the desert to the slopes, we were invited by SnoGo Bikes to evolve their new Shifted bike frame with an athlete focused story, in the form of a unique print wrap and branded lockups, used across hardware and marketing assets.
Athlete Collaboration
Creative Direction
Graphic Identity
Illustration
Branding
Partnership
The SnoGo graphic narrative mirrored the earlier collaboration between Endura and Reed Boggs, for the Redbull Rampage event, that was created by Everykin and launched in October 2023.
