Personal Visual Identity: for WNBA coach Vickie Johnson, a sport culture leader, identity solutions built to support off the court ambitions. Everykin conducted interviews and built a brand strategy from a personal and rooted athlete story.
We developed and designed a humanized visual identity that feels balanced and modern. Each phase built on honest strategy and insights. A launch pad for new opportunities, design as authentic, future proof and market ready.
Creative Direction
Brand Identity
Graphic Design
Logo Design
Bradding
Merchandise
Marketing Content
Brand Toolkit
We guided the ideation process, conducted interviews and gathered clear insights.
The goal of creating an identity will inspire VJ’s endeavors off the court, into coaching programs, VJ foundation and thru to commercial activities.
In collaboration with VJ’s management team, we produced values based on interviews and feedback, which spurred the direction and design tenants used for VJ’s visual identity.
