Visual identity for Vickie Johnson (WNBA Atlanta Dream Coach), a move towards off-court endeavors.
In collaboration with VJ’s management team, we produced values based on interviews and feedback, which spurred the direction and design tenants used for VJ’s visual identity.
We guided the ideation process, conducted interviews and gathered clear insights. This all helped develop an authentic visual identity with a palette of creative possibilities.
This identity will inspire her endevours off the court, into VJ’s coaching programs, foundation, thru to commercial activity.
