From WNBA coach to a leader beyond the court, creative solutions built to support new opportunities and projects.

Crafted and delivered a humanized visual identity for WNBA coach Vickie Johnson, from strategy through to design and asset management. The tools and creative work equipped VJ and her team with an identity that is authentic, future proof and market ready.

Creative Direction
Brand Identity
Graphic Design
Logo Design
Bradding
Merchandise
Marketing Content
Brand Toolkit

We guided the ideation process, conducted interviews and gathered clear insights. This all helped develop an authentic visual identity with a palette of creative possibilities.

In collaboration with VJ’s management team, we produced values based on interviews and feedback, which spurred the direction and design tenants used for VJ’s visual identity.

This identity will inspire her endevours off the court, into VJ’s coaching programs, foundation, thru to commercial activity.

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