Creativity on two-wheels: Story-telling designs for Endura lifestyle collections.
We were tasked to showcase how the brand can turn up with hyper focused print and graphic solutions, inspired by music, bike community events and style thats associated with the scene.
Art Direction
Graphic Design
Illustration
Branding
Merchandise
Graphic art direction inspired by festival merchandise, tour T-shirt pop-culture and 80’s artistic signature.
We developed and designed a range of designs, collaborating with British illustrator Mr Gordo on the Fire Rider, that spoke to a new brand positioning, a modern day rider centered around creativity on two wheels.
