Creativity on two-wheels: Story-telling designs for Endura lifestyle collections. We were tasked to showcase how the brand can turn up with hyper focused print and graphic solutions, inspired by music, bike community events and style thats associated with the scene.
Art Direction Graphic Design Illustration Branding Merchandise
Graphic art direction inspired by festival merchandise, tour T-shirts, Americana pop-culture and 80’s artistic signature.
We developed a range of designs that spoke to a new brand positioning, a modern day rider centered around creativity on two wheels.
