From graphic stories to sell out products!

Custom graphic direction and print design across tops and outerwear, along with branding and trims.

We researched from the archive to the summit: this served as core inspiration for product graphic direction. The identity added to the contemporary collection in the marketplace, establishing a stronger offer of products to connect to the gen-X outdoorist.

Our work also contributed to custom trims and labels, to advertising material and product features. We collaborated with their in-house creative director and offered a product art direction visual language that was needed across multiple collections looks.