From graphic stories to sell out products.
Custom graphic direction, design and print, across tops and outerwear, along with branding and trims. We researched from the archive to the summit: this served as core inspiration for the identity. Establishing a stronger offer of products to connect to the gen-X outdoorsy fan.
Archival Research
Product Graphic Direction
Graphic Design
Print Design
Branding
Colour
From archival roots to the summit,
our product graphic refresh for UK heritage brand.
