X Pollinate: A community based electronic music community, built on ground level talent, from DJs to aspiring radio-hosts, local producers and A&R to promoters. Curated by XENITH and LU, who build and promote curated parties and events in the PNW region of the USA.

The identity is shaped by the intimacy with music. Live moments are the feature. Colour as a signal, it plays a significant role - Green as a signal for home. Branding is inspired by technology, where it is accepted as part of the show, to let branding wrap the concept and have live moments as the feature.