ROYA: Collaboration Cycling jersey, in partnership with our studio Everykin.
Connection over performance data. Exploring team branding, through the viewpoint of the ROYA mindset, to Return On Your All. A one colour graphic treatment was chosen for simplicity to allow the idea of floating graphics, pushing brand composition, yet allowing the human spirit and green colour to breathe.
Brand Development
Creative Direction
Campaign Creative
Design Frameworks
Identity
