A digital abstract art piece with swirling and layered colors, mainly in shades of green, blue, and yellow.

Discovery, Direction, and Design.

→ Trust the process.

1.0 - Discovery & Onboard

Building a relationship through creative collaboration.

With an open minded dialogue, we first listen and learn to build a realistic plan and foundation.

Experience shows us that an initial discovery process helps everyone shape priorities and move forward with confidence.

→We can supply a timeline and schedule with key dates & gates based on the project scope.

→Types of projects: We have worked with heritage brands, through to entrepreneurial start-ups. Here are some examples:

  • “We need branded graphic tops for our AW24 season, follow our direction and fulfill the line list with design proposals”. With clear deliverables, we can work right away.

  • Other times the brief can be more complex, where we become partners.“I have this fashion label, but I don’t know how to grow and develop it to 2.0”. We guide and direct, using experience and services to support that goal. This requires client commitment to pursue a shared vision.

2.0 - Creative Direction

Making visible the emotional and commercial opportunities.

→Creative Direction → Vision, narrative, dialogue, project management, and road maps, collaborating to bring the goal to life.

Vision can include your DNA, design road map, trend, inspiration, sound bytes, positioning, style and colour, market comp, contemporary influences, and anything that draws from your world.

A design-led studio, partnering with brands and founders, at the intersection of sport, fashion and lifestyle.

Physical and digital: Mixing up research with our own tastes and influences.

Design planning board with photos, sketches, and sticky notes for a creative project, including themes of desert life, cycling, and vibrant colors.

We pull from many points of inspiration and trust the process and edit. Getting hands-on is great for getting the mood going while executing building decks, using Miro or InDesign to curate our view.

3.0 - Design

Highlight the unique nature of the work and elevate the viewer’s experience.

→Design Process: We ideate, mind-map, sketch, edit, select, and move on to designing opportunities.

→Design Reviews - We are comfortable leading and planning reviews. Often 2-3 sessions are typical for a medium to large project. > For a smaller project then we can manage the amount of meetings needed to land the work too.

Design sketches and logo concepts for 'LAB' and 'L33' on paper pinned on a black presentation board, with a camera at the bottom.

→Work is developed on Adobe Suite, CloudApps, and 3D programs, while maintaining traditional methods to get ideas flowing.

Collection of ten T-shirts and one sweatshirt with various designs and logos, displayed against a blue and purple gradient background.

→IRL - The world requires solutions to work across physical and digital mediums, so we build that into the design process and test and showcase IRL merch, devices, retail, and more.

Empty basketball arena with a court, seating, and a large scoreboard displaying a logo, with overlay text indicating Vickie Johnson and Player Camp 2023. A design-led studio, partnering with brands and founders, at the intersection of sport, fashion
Collection of sports merchandise including a black hoodie, a black sweatshirt, a gray T-shirt, black sweatpants, a gray tank top, white socks, a red kettle bell, and various black and gray clothing items with logos.

3.2 - Deployment & Handover

We provide production-ready digital files, with the most up-to-date software for of the signed-off work.

Master copies can be shared in original Pdf, Ai, Psd and InDesign files.

→Contractual agreements determine the ownership and usage of the work (research, sketches, initial ideas, decks, designs).

Patterned race jersey design with front, back, side, and collar panels, featuring logos and racing team details.
Technical diagram of a snowboarding robot with side and top views, showing mechanical components and structure.

We have experience in factories in Asia and Europe, from apparel cut and sew factories to embroidery, trim, and branding suppliers.

4.0 - Network

To bolster our creative services and bring in fresh handwriting, we can invite illustrators, sportswear designers, photographers, and 3D designers in. 

A few of our trusted collaborators:

Gordo Armstrong - Illustrator

Jacqueline Haeberle - Multiple Identities

Chris W - Photographer

Gavin Skelton - Fashion Design Director

Nathan Wiles - 3D Design

Clients we have supported:

Person walking down a city street holding a white flag with the words "EVERYONE" printed on it. The scene is urban with parked cars, buildings, and street signs visible.

Everyone is part of the process.