The brief: ENSO partnered with us to define and set a compelling fashion brand direction, capturing the regional inspiration of the Engadine Switzerland, and ways to serve the next modern golfer*.

In a marketplace with an immense amount of competition, the challenge was to create and execute on a strategy informed by a world view of golf and the customers experience, beyond performance and data, to feeling, inclusivity and style.

We built the visual identity, creative narratives, design frameworks and packaging across all marketing, brand and product touch-points.