Tasked to showcase a joyful local merchandise connection, through a branded event pop-up. Endura merchandise for Ard Rock, the UK’s #1 MTB Bike festival. The Ard Rock Mountain Bike Festival is where passionate riders, brands and their families head to race, relax and party every summer.

Traditionally, brands like Fox and Santa Cruz have dominated and Endura has had imposter syndrome. In 2023 that will change as Endura looks set to make our event debut at the expo.