The Ard Rock Mountain Bike Festival is where passionate riders, brands and their families head to race, relax and party every summer. Traditionally, brands like Fox and Santa Cruz have dominated and Endura has had imposter syndrome.
In 2023 that will change as Endura looks set to make our event debut at the expo. Endura merchandise for Ard Rock, the UK’s #1 MTB Bike festival.
Tasked to showcase the local stories of the valley through a brand POP event showcase.
