Our Process

Our process works to define, visualize, and execute on product and brand opportunities.

Backed by an owner with a global career spanning the UK, Europe, and North America, Everykin holds a seasoned approach to solve creative and business goals.

Informed by deep design process, creative originality, technical know-how, project management, and client management, Everykin exists to be your trusted creative and strategic partner.

Process:

P1– Discovery
P2– Vision
P3– Design
P4– Roll Out

1

Soul &
Discovery

Learn the brief and build out a clear and inspiring foundational strategy.

  • Outline objectives and goals.

  • Discovery Meetings

  • Questionnaires

  • Market Landscape Analysis

  • Brand Position: Mission Statement, Purpose, Values.

Good for existing labels, established brands, and early start founders.

2

Vision

Bridge the gap with thoughtful direction, mood and vision.

  • Creative Direction

  • Creative Roadmap

  • Visual Mood-boards

  • Campaign Concept

  • Copy & Messaging

Discovering a curated narrative, aesthetic and language.

3

Design

Pushing design into all areas of the brief, where creative IP takes shape, informed by strategy.

  • Concept Development

  • Visual Identity

  • Art Direction & Image

  • Brand Design

  • Logo design

  • Word-mark

  • Typography

  • Graphics and pattern

  • Print Design

  • Branding

  • Colour

  • Utility & IRL Mockup

Design language, creative IP, shaping a solid and authentic story into tangible possibilities.

4

Roll Out

  • Brand Suite Presentation

  • Image Treatments

  • Style Guide

  • Brand Walk Through Guidance

  • Tech-packs / Schematics

  • CMS Source

  • Pitch and Company Deck Templates

Ready to launch material and assets.

A comprehensive suite, including assets, guidance and kits that are built to let you go to market.