We partnered with the founder of Studio Luxe hair salon (based in Portland, OR, USA) to design a refreshed brand image that honors their existing customer, while attracting new clients. The strategy goal needed to work for a fashion forward audience who are connected to a creative lifestyle and want to feel connected to their salon experience.
Brand Strategy
Creative Direction
Brand Identity
Retail
Art Direction
Graphic Design
Packaging
Inspired by the stylists skills and technical abilities, our work brought in a cleaner branding treatment, using colour as a signal, and texture to give image depth.
