We partnered with the founder of Studio Luxe hair salon (based in Portland, OR, USA) to design a refreshed brand image that honors their existing customer, while attracting new clients. The strategy goal needed to work for a fashion forward audience who are connected to a creative lifestyle and want to feel connected to their salon experience.
Brand Strategy
Creative Direction
Brand Identity
Retail
Art Direction
Graphic Design
Packaging
Inspired by the stylists skill & technical abilities, our work aimed to reflect this with cleaner branding treatments, using colour as a signal and texture to give depth in overall branding.
