1.0 - Discovery
Getting to know each other, call it strategy, we build a connection with you to understand your journey and goals, to find a truly unique opportunity within the brief.
We like to listen and absorb, to bring clarity to the brief. We have seen success with holding creative sessions and interviews together. Experience shows us that an initial discovery process helps everyone shape opportunities and build a creative road map.
2.0 - Creative Direction
Making visible the emotional and tangible. We support the belief that producing deeper, more meaningful work truly has a lasting impact.
Trusting the process, exploring research, gathering trends and outlining cultural movements, we curate and shape creative direction that is authentic.
3.0 - Design
Aligned to the creative direction, we ideate, sketch and produce only the most worthy design solutions. Our work can often include hand sketching, mockups, concept ideas, 3D, and photography.
Our hand-writing is inspired by our own tastes and inspiration points, which help elevate our studio style as well as being largley more connected to the world around us. (See our monthly KINspiration journal).
4.0 - Package & Presentation
A visual recap showcasing the project utility. Presentations include physical, digital and environment applications, helping bridge the work to real world use.
5.0 - Handover & Technical Packs
Production-ready files delivered with the most up-to-date software. Each project can require various technical needs. We can help package assets for third-party development.
Services
Creative Direction
Visual Identity
Graphic Design
Branding
Presentation
Illustration
Print and Pattern design - All over repeats and engineered prints.
Trim, labels, swing tag design
Digital asset deployment
Tech-packs and schematics
Mediums we work on
Sportswear & Lifestyle Apparel
Sport Performance Apparel
Merchandise
Brand Creative
Marketing
Brand guidelines
Narrative Decks