Everykin: A design-led studio, partnering with brands and founders, working at the intersection of sport, fashion and lifestyle.

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Our Mission

Fueled by a blend of global awareness, connectivity to contemporary culture, and an evolving taste level, Everykin bridges the gap between marketplace business and design creativity.

Our human-centric approach uncovers the nuanced details that inspire and transform conceptual ideas into rigorous, market-ready design deliverables.

We operate with a seasoned discipline and a deep understanding of the ground up and technical needs — a commitment to both the client and the craft. This allows us to solve fresh creative and complex business objectives that are full of life.

We exist to shape purposeful creative and business impact that delivers soulful resonance.

Our Process

Brand we have worked with:

A design-led studio, partnering with brands and founders, at the intersection of sport, fashion and lifestyle.

Process:

P1– Discovery
P2– Vision
P3– Design
P4– Roll Out

1

Soul &
Discovery

Learn the brief and build out a clear and inspiring foundational strategy.

  • Outline objectives and goals.

  • Discovery Meetings

  • Questionnaires

  • Market Landscape Analysis

  • Brand Position: Mission Statement, Purpose, Values.

Good for existing labels, established brands, and early start founders.

2

Vision

Bridge the gap with thoughtful direction, mood and vision.

  • Creative Roadmap

  • Creative Direction

  • Visual Moodboards

  • Campaign Concept

  • Copy & Messaging

Discovering a curated narrative, aesthetic and language.

3

Design

Pushing design into all areas of the brief, where creative IP takes shape, informed by strategy.

  • Concept Development

  • Visual Identity

  • Brand Design

  • Logo design

  • Word-mark

  • Typography

  • Graphics and pattern

  • Branding

  • Colour

  • Art Direction / Image

  • Utility & IRL Mockup

Design language, creative IP, shaping a solid and authentic story into tangible possibilities.

4

Roll Out

  • Brand Suite Presentation

  • Image Treatments

  • Style Guide

  • Brand Walk Through Guidance

  • Tech-packs / Schematics

  • CMS Source

  • Pitch and Company Deck Templates

Ready to launch material and assets.

A comprehensive suite, including assets, guidance and kits that are built to let you go to market.

A cyclist in patterned clothing riding a bike, view from the front, outdoors against a pale sky background.
A smartphone lying on a surface with a colorful, blurred flower image on the screen and a white star logo displayed at the bottom of the screen.
Nighttime photo of a bicycle with motion blur.
Close-up of a person with glasses looking at a city street with buildings and cars, blurred background, and the word 'neilchery' overlayed.
A design-led studio, partnering with brands and founders, at the intersection of sport, fashion and lifestyle.
A design-led studio, partnering with brands and founders, at the intersection of sport, fashion and lifestyle.
Black T-shirt with a white letter G on the front and a tag that reads 'Grecee Medical' attached to the bottom right side.

Why your brief matters?

“It’s your IP – an investment in visual clarity and presence, something only you can own. You're not just selling a product; you're offering a highly considered journey”.

In a world where community and connection are a measure of a brand relevance, this opportunity requires companies to be in service of the customers evolving experience.

As each business situation is different, wether you're a disruptor brand, modern sports franchise, or an established label, Everykin can partner with you to reveal a soulful offering, built with focused strategy, vision and original execution.

Story

A design-led studio, partnering with brands and founders, at the intersection of sport, fashion and lifestyle.

A design-led studio by Rex Morgan
“Everyone is part of the process”.

Driven to support people and their goals, and reveal inspiring work: A global career built on true research, design and strategy.

Honored to work with some of the most progressive talent, brands, athletes, contributors and founders in the sport, fashion and marketing worlds.


Rex@Everykin.com