Yours,
Creatively.
A design-led studio, partnering with brands and founders, at the intersection of sport, fashion and lifestyle.
Our Mission
We exist to shape creative and business opportunities that deliver soulful impact.
Guiding projects from clear discovery, strategy and concept to design and market launch.
“You're not just selling a product; you're launching
a highly considered perspective.”
Brand we have worked with
Process:
P1– Discovery
P2– Vision
P3– Design
P4– Roll Out
1
Soul &
Discovery
Learn the brief and build out a clear and inspiring foundational strategy.
Outline objectives and goals.
Discovery Meetings
Questionnaires
Market Landscape Analysis
Brand Position: Mission Statement, Purpose, Values.
Good for existing labels, established brands, and early start founders.
2
Vision
Bridge the gap with thoughtful direction, mood and vision.
Creative Roadmap
Creative Direction
Visual Moodboards
Campaign Concept
Copy & Messaging
Discovering a curated narrative, aesthetic and language.
3
Design
Pushing design into all areas of the brief, where creative IP takes shape, informed by strategy.
Concept Development
Visual Identity
Brand Design
Logo design
Word-mark
Typography
Graphics and pattern
Branding
Colour
Art Direction / Image
Utility & IRL Mockup
Design language, creative IP, shaping a solid and authentic story into tangible possibilities.
4
Roll Out
Brand Suite Presentation
Image Treatments
Style Guide
Brand Walk Through Guidance
Tech-packs / Schematics
CMS Source
Pitch and Company Deck Templates
Ready to launch material and assets.
A comprehensive suite, including assets, guidance and kits that are built to let you go to market.
Why your brief matters?
In a world where community and connection are a measure and score of a brands relevance, this new opportunity requires brands and companies to be in service to the customers experience.
As each business situation is different, wether you're a disruptor brand, modern sports franchise, or an established label, Everykin can partner with you to reveal a soulful and thoughtful offering.
“It’s your IP – an investment in visual clarity and presence, something only you can own. You're not just selling a product; you're offering a highly considered journey” Rex Morgan
Founder Story
A design-led studio by Rex Morgan – “Everyone is part of the process”.
A career built on true research, strategy, and a deep understanding of the design process, between UK, Europe & North America, for almost twenty years. Driven to support people and their goals, and reveal inspiring work.
Honored to work globally, with some of the most progressive brands, athletes, contributors and founders in the sport apparel, fashion and brand industries.
Rex@Everykin.com
