Yours,
Creatively.
A boutique design studio, focusing on thoughtful creative direction, visual language and identity. Partnering with specialist brands and founders, we operate at the intersection of premium fashion and sport.
Our Mission
We exist to shape creative opportunities
that deliver visual and soulful impact.
Guiding clients from initial concept to confident launch, through strategy, design, and custom creative direction.
“You're not just selling a product; you're launching a highly considered aesthetic”
The Process:
Four Phases.
–
KIN-CODE process.
A human first approach un-earths fresh ideas, as we guide a personal and confident project experience, landing work that has impact and lasts.
P1–Soul & Discovery
P2–Vision
P3–Design
P4–Roll Out
1
Soul &
Discovery
Learn the brief and build out a clear and inspiring foundational strategy.
Outline energy and goals.
Discovery Meetings
Questionnaires
Market Landscape Anaylisis
Brand Manifesto: Statement, Position, Purpose, Values.
Good for existing labels, established brands, and early start founders.
2
Vision
Bridge the gap with thoughtful direction, mood and vision.
Creative Roadmap
Creative Direction
Visual Moodboards
Campaign Concept
Copy & Messaging
Discovering a curated aesthetic and creative language.
3
Design
Pushing design into all areas of the brief, where creative IP takes shape, informed by strategy.
Concept Development
Visual Identity
Brand Design
Logo design
Word-mark
Typography
Graphics and pattern
Branding
Colour
Art Direction / Image
Utility & IRL Mockup
Design language, creative IP, shaping a solid brand identity suite.
4
Roll Out
Brand Suite Presentation
Image Treatments
Style Guide
Brand Walk Through Guidance
Tech-packs / Schematics
CMS Source
Pitch and Company Deck Templates
Ready to launch material and assets.
A comprehensive suite, including assets, guidance and kits that are built to let you go to market.
Why your brief matters?
In a world where community and connection are the true score of a brands relevance, this zeitgeist requires unique creative approaches backed up by informed solutions.
Every business is different. Whether you're a disruptor brand, modern sports franchise, or an established label, Everykin can partner with you to reveal a soulful and thoughtful offering.
“It’s your IP – an investment in visual clarity and presence, something only you can own. You're not just selling a product; you're offering a highly considered journey” Rex Morgan
Founder Story
A design-led studio by Rex Morgan – “Everyone is part of the process”.
A career built on true research, strategy, and a deep understanding of the design process, between UK, Europe & North America, for almost twenty years. Driven to support people and their goals, and reveal inspiring work.
Honored to work globally, with some of the most progressive brands, athletes, contributors and founders in the sport apparel, fashion and brand industries.
Rex@Everykin.com
